Chair, Marketing, Sport 和 Hospitality Management
Ph.D.明尼苏达大学
卡梅尔博耶商学院
(440) 260-4000
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概述
快速增长的, multi-trillion-dollar 热情好客 和 tourism industry needs savvy business leaders with strong 管理, financial 和 marketing skills who can excel in a global career field with outst和ing advancement opportunities.
Baldwin Wallace's interdisciplinary 热情好客, tourism 和 event 管理 major will help you develop the leadership, 沟通, analytical 和 interpersonal skills needed to succeed in this engaging 和 exciting career field.
严谨的真实世界研究
你将受益于全面, rigorous coursework taught by professors with decades of career experience who can help you develop outst和ing networking contacts 和 build an impressive portfolio of experiences that include stellar internships 和 event promotion activities.
BW's diverse connections in the industry will put you alongside professionals whose innovative 和 strategic leadership is shaping this rewarding career field. 在校园, BW丰富的文化阵列, language 和 study abroad programs can help you exp和 your awareness of international practices 和 sensitivities.
课程
作为专业提供, 热情好客, tourism 和 event 管理 is a comprehensive, immersive program that helps students learn 和 应用 the fundamental principles of accounting, 管理, 市场营销, 操作, event planning 和 experience 管理.
A capstone internship provides exceptional h和s-on learning. Also meaningful to your studies is an immersive 250-hour experiential requirement that puts you in a front-line 热情好客 position to broaden your underst和ing of day-to-day 操作 和 the guest experience.
课程描述
Course descriptions, requirements for the major 和 additional information can be found in the 大学目录.
学生的经验
Our world-class faculty will help you tailor your educational experience to your personal 和 professional goals. Small class sizes 和 an 11:1 student-to-faculty ratio offer exceptional mentoring opportunities with BW professors.
Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, study abroad 和 a variety of co-curricular 和 other activities.
You will have the opportunity to travel with faculty to events such as the Super Bowl to participate in 热情好客 操作. You also can participate in conventions, festivals 和 special events as well as work at nearby attractions such as Cedar Point, Pro Football Hall of Fame 和 numerous other tourist attractions regionally 和 nationally.
Other experiential learning opportunities include:
数字营销中心
A hybrid between a class 和 an internship, BW's 数字营销中心 is a student-run, experience-driven agency offering digital marketing expertise to local businesses. Students work with small businesses to develop effective, research-based inbound marketing strategy including website design, 社交媒体策略, 目标数字内容, automated email marketing plan 和 a marketing playbook. In addition to gaining portfolio-building, real-world experience 和 networking opportunities, students can earn certifications from digital marketing applications like HubSpot 和 Hootsuite. City of Berea grant funding is available.
Society for Human Resource Management (SHRM)
对所有专业的学生开放, BW's SHRM chapter provides career-minded students with information on networking, 面试技巧, 专业和更多. Members participate in Ohio Human Resources Games, an outst和ing opportunity to network with professionals across the state.
销售俱乐部
通过一系列充满活力的讲座, 工作坊及辅导, the 销售俱乐部 prepares students for the workforce. 学生学习战术, persuasive skills 和 are presented with opportunities to network with industry professionals. These experiences provide a competitive advantage as students enter the job market.
查看所有业务 学生组织 和 体验式学习欧博allbet.
